The Branding Process
There are seven steps in the branding process:
(1) Clearly define the target audience.
(2) Understand the target customer.
(3) Understand the competition.
(4) Design compelling brand intent.
(5) Identify key leverage points in customer experience.
(6) Execute the branding strategy.
(7) Establish feedback system.
IMPORTANCE
"successful branding is a process that generates revenue that cannot be counted, it creates a reputation that is felt not seen, it is an asset that one cannot show on a balance sheet."
1. Branding creates favourable images of the product.
2. Favourable branding facilitates sales promotion in specific segments or in the whole market available for the product.
3. It helps the advertiser to face market competition and brand wars effectively.
4. Branding helps receiving of customer acceptance.
5. It helps in creating consumer loyalty and winning their confidence.
6. It increases popularity and prestige.
7. Importance of Branding your Business:
a registered trademark and a name ensures individuality and uniqueness of a particular product or family of products.
It safeguards from unlawful activities.
8. Importance of Branding in Marketing:
helps the people to promote the brand name and its merits quite easily.
9. Importance of Branding in Advertising:
helps the advertisers to provide attractive logo and advertisements. As a brand name can never be copied, advertisers face lesser heat from unauthenticated advertisements, effectively, their advertisement creation gets protected.
2. Favourable branding facilitates sales promotion in specific segments or in the whole market available for the product.
3. It helps the advertiser to face market competition and brand wars effectively.
4. Branding helps receiving of customer acceptance.
5. It helps in creating consumer loyalty and winning their confidence.
6. It increases popularity and prestige.
7. Importance of Branding your Business:
a registered trademark and a name ensures individuality and uniqueness of a particular product or family of products.
It safeguards from unlawful activities.
8. Importance of Branding in Marketing:
helps the people to promote the brand name and its merits quite easily.
9. Importance of Branding in Advertising:
helps the advertisers to provide attractive logo and advertisements. As a brand name can never be copied, advertisers face lesser heat from unauthenticated advertisements, effectively, their advertisement creation gets protected.